Turn the Radio On
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A vivid childhood memory is of me and my two older brothers being invited over to a neighboring farmhouse by an elderly couple to watch television on a Sunday night. We washed and scrubbed, put on our best clothes, and were dropped off in the early evening. There was popcorn and Kool-aid, but my main recollection is seeing and listening to the Nat King Cole Show. At that time, I did not realize his was the first network music variety series hosted by a black performer.
Marty Robbins and many others covered Guy Mitchell's pop-hit of 1956; YouTube has numerous other versions - guess I was in good company.
Growing up in the rural Midwest nearby hometown Findlay, IL, guys around my age spent hundreds of hours driving around in automobiles (Gas was cheap, around 30 cents per gallon) and listening to radio, station WLS at AM 890 kilocycles on the dial.
Five thousand watts of power that on a clear, cold night could reach way out into Iowa, east to Ohio and beyond, north to Deer River MN, or down to the Ozark hilltops and beyond to Louisiana. WLS - - 'The Bright Sounds of Chicago Radio'. Music fans could pick up the station’s evening, atmospheric ‘skip’ hundreds and sometimes a thousand of miles away. WLS made the world seem a little smaller to the average guy growing up in a place that they thought was the middle of nowhere. We ignored the signal drift and static that only lasted for a little while before the signal came back gangbusters strong. The call letters, WLS originally stood for ‘World’s Largest Store” - the station was owned by Sears, Roebucks way back when it started as a country station. But by the Sixties and into the Seventies, it was basically Top-40 music all the time and had some well-known deejays that ushered in the golden age of top forty radio.
Lujack, Biondi and some of the others . . .
Dick Biondi was at WLS in 1960 to 1963. He was named the number one disc jockey in the country by Billboard magazine in 1961 and 1962. He called himself 'The wild I-talion' and (Suspended for some FFC violations) was noted for his occasional off-color jokes. Around 1962, I remember his on-air-comment “Meanwhile back at the oasis, the Arabs are eating their dates.” Is my memory correct? Did the station go silent a few moments and then another deejay take Biondi's place? The dreaded FCC censor at work . . .
Biondi drew an unbelievable sixty percent of all radio listeners as 'The Screamer' at WLS. One fan noted that “No matter how crazy things get, as long as you can still hear ‘The Wild I-talian’ on the radio, you just know that all is right with the world.” (Robert Feder, 2009). Listen to Dick Biondi WLS Radio Second Anniversary Show 1962.
WLS fired Biondi three years to the day of his hiring because of a dispute over the amount of advertising that was broadcast during his air time. He was the first to play a Beatles tune on radio; 'Please Please Me' in 1963. He was influential in advancing the careers of performers like Gene Vincent, Jerry Lee Lewis and Elvis Presley. Dick Biondi was inducted into the Radio Hall of Fame (1998). Sometimes sidelined for health reasons, today he's still on-air at WLS-FM 94.7 Radio; Biondi claims that he wants to die with his headphones on . . .
There were others:
Clark Weber (East of Midnight show)
Bob Hale - MC 'Feb. 2, 1959' in Clear Lake, IA
Ron Riley (Sixties)
Art Roberts (Sixties) 'Bedtime Stories'
Tribute to WLS Sounds of the 60s
Bill Bailey (Seventies) Includes an audio clip.
Fred Winston (Seventies)
Joel Sebastion Show (Seventies)
Jon ‘Records’ Landecker (Seventies) - "Records was truly his middle name." He created 'Boogie Check', 'Americana Panorama', and satirical songs and bits based on current events such as 'Make a Date with the Watergate' and 'Press My Conference'.
Larry Lujack was a standout WLS deejay, the Superjock of the Seventies. Uncle Lar, the ‘wild man’, and ‘king of radio’ was on-the-air with his sidekick, Lil’ snot-nosed Tommy (Tommy Edwards).
"When buying a used car, punch the buttons on the radio. If all the stations are rock and roll, there's a good chance the transmission is shot." - Larry Lujack
Among Lujack's most popular radio bits were Animal Stories (Made three albums of them in all) and the Cheap Trashy Showbiz Report. Animal Stories included the tale of an anteater who had a twelve inch tongue and could move it in and out of its mouth forty times a minute. Lujack's response was, "I'd bet mom would love that for Mother's day"!
Larry Lujack "Off the Record" Part 1 of 3.
Who remembers the 'Tooth Fairy' stories with Dick Orkin, nurse Durkin, and the Toothmobile? Or the ads for drag strips in Union Grove, WI and Oswego Speedway in IL. SUNDAY, SUNDAY, SUNDAY!
WLS 890 AM Chicago - The Lost Sixties
WLS Radio 25th Anniversary TV Show Ch-7 Chicago (1985)
The radio station celebrated its 25th anniversary of playing rock and roll with this retrospective TV show. Most of the disc jockeys of the past (and some of the present at the time) appear on this program. The program was hosted by the late super jock Larry Lujack
There were a few other AM Radio competitors in nearby regions. During summer vacations back to the Arkansas Ozarks, I listened to KAAY out of Little Rock (K Double A Y!), another 50,000 watt clear channel station - Clyde Clifford and Beaker Street.
WDIA-AM Memphis in the Sixties was the among the nation's first stations to devote its entire format to black popular music. They were the first to have African American broadcasters on staff; Nat D. Williams, B.B. King, Rufus Thomas, and many others demonstrated an original flair, wit, and personality that helped attract young black and white listeners alike. Whether they were making up poems on the spot or urging their listeners to stay in school, these deejays made WDIA the true pulse of Memphis. Late night clear channel AM broadcasts, "50 thousand watts of goodwill" out of WDIA opened the doors to blues music by James Brown (Caldonia), B.B. King, and more.
Back in the day, we listened to WLS almost exclusively. It was the golden age of AM Radio. These days, WLS is talk radio with a few seemingly sane hosts augmented by mostly jabbering nutcases; syndicated programming such as Rush Limbaugh and Sean Hannity.
Labels: AM radio, Dick Biondi, Fifties, Larry Lujack, music, Nat King Cole, Seventies, Singing the Blues, Sixties, WDIA Memphis, WLS 890 Chicago, Your Hit Parade